Our Company
Founded in 1954, NewAge Industries, Inc. served industrial industry partners with high-quality tubing, hose and components. In 2000 the AdvantaPure brand was created to support products specifically provided to the high purity industry for aseptic processing and multiple other applications. In 2024 NewAge Performance Products became the rebranded industrial line of the company, freshening up the division to serve a more global requirement in a new way. Verigenics is the RFID line of components that supports all product needs within the NAI family of brands as well as other industry partner needs.
Our Mission, Purpose and Vision
Mission
Create fluid transfer solutions through sustainable means, enabling our partners to improve processes and help save lives.
Purpose
In business to do good; driven to excel
Vision
We will be an independently owned company 100 years from now. We will be a customer-centric, global innovator that guides the industry with servant leadership and sustainability.
Our Guiding Principles
The Guiding Principles are the foundation of our company culture and the driving force behind everything we do. They define who we are as an organization, strengthen how we work together as a team, and inspire how we serve our clients and communities.
These core values guide our decisions, shape our actions, and influence every interaction. Carefully developed and intentionally integrated into our daily operations, our Guiding Principles ensure we remain committed to excellence, integrity, collaboration, innovation, and long-term success.
By living these principles every day, we create meaningful relationships, deliver exceptional results, and build a stronger future for our employees, customers, and partners.
- Create Value for the Customer
- Look at the Big Picture
- Create Purpose
- Seek Excellence
- Apply Scientific Thinking
- Focus on Process
- Assure Safety and Quality in Everything You Do
- Improve Workflow
- Respect Every Individual
- Lead with Humility
- Have fun!
Employee Owners
As members of an ESOP and B Corporation, we take our roles very seriously. Being an Owner instills a pride of ownership not found in other companies. We are collectively and individually directly responsible for the success of the company. The success of the company is further contingent on the achievements of each of our global industry partners. From our first-in-class customer support to our widest-selection of stocked products in the industry, we are here for you.